Mayhem: Capturing the Chaos of Competition

In our latest project, "Mayhem," we set out to encapsulate the raw energy and intensity of competitive sports. From the outset, our goal was to create a visual narrative that immerses viewers in the heart-pounding moments athletes experience.

Conceptualizing the Chaos

The concept behind "Mayhem" was to portray the controlled chaos inherent in sports playing off of "March Madness". The slogan being "March is more than just madness, it's complete mayhem". We aimed to highlight the split-second decisions, the physicality, and the emotional highs and lows that define athletic competition and extreme sports. Drawing inspiration from high-octane sports commercials and cinematic action sequences, we crafted a vision that emphasized dynamic movement and dramatic tension.

Behind the Scenes: Crafting the Visuals

To bring our vision to life, we utilized low shutter speed, high frame rates, and footage from extreme sports to capture the look and feel outlined in the project brief. Lighting played a crucial role in setting the mood—strategic use of shadows and highlights accentuated the intensity of the scene. Our editing process focused on quick cuts and impactful transitions to maintain a relentless pace, mirroring the unyielding momentum of sports.

The Team

Producer: Andrew McDavid

Director: Finn Johnston

1st AD: Bryson Kelso

DP: Mitch Beard

Additional Photo: Brooke Commons

Client: Cross Point Church

Watch the Video Here